Here’s what we know: Employees have to be happy at work, because if they aren’t, they will leave. We also know that this fact is more important now than ever. A significant number of millennial workers, in particular prioritize workplace satisfaction over benefits or salary.
But what you may not know is that it’s not enough to simply engage your employees…you have to speak to their passions. The right employees – people who are heavily invested in your company – will join your organization because they have an affinity for your brand, services and most importantly your culture. “Today, the companies with the happiest, most engaged employees boast cultures that are fun and enjoyable but still encourage good work ethics,” say Ami Gal, CEO of SQream. When passion and culture meet, passionate and highly-motivate team members stay. They also become your best word of mouth recruiters for finding others like them. Read more great advice on this in Barry Saltzman’s article, “3 Reasons Why ‘Employee Engagement’ Isn’t Enough”.